Marketing
The expansion required market access and this was achieved by substituting this milk for milk being imported from South America through the creation of Coega Dairies, a state of the art UHT processing facility in the IDZ in Port Elizabeth.In addition, an innovative partnership with Famous Brands provided additional offtake for processed cheese products.
Innovation
The projects aim to achieve two goals;1. Develop under- or unutilized redistributed farmland to its full potential and2. Ensure skills development and capacity-building to allow local community members to manage their own farmland.This helps to make the government land redistribution programme more successful. Assists in the agricultural production capacity of the country and creates employment opportunities for numerous community members. In addition the projects provide an opportunity for diploma graduates to gain experience as part of their diploma courses.The land and fixed infrastructure made available by the community is developed completely out of government funding.
Effectiveness
The Fort Hare Dairy Trust started production in 2007 and as with all the other dairy projects, they are economically viable. The first student graduates have already moved on to new projects as junior managers. The senior manager at Middledrift is a graduate of the Amadlelo training process and is testimony to hard work, grit and determination as the prerequisites of becoming a highly successful dairy manager.Partnerships:* University of Fort Hare* Department of Agriculture and Agrarian Reform* Department of Rural Development and Land Reform* Kula Development Facilitators* TGK FarmingThe relationship between the various entities representing the communities, commercial farmers and Amadlelo are represented in an organizational structure in Annexure A.
Plans for Future Structure of Projects
As mentioned above Amadlelo would like to become the sole sharemilker with the community in order to improve the returns from each project and to build our balance sheet. As shown in Annexure A, Amadlelo currently owns 100% of Keiskamma and Shiloh Livestock but these entities don’t own any stock as the livestock is leased from commercial farmers. Over the next few years Amadlelo would like to buy out these leases.