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What started off as a basic sketch of imaginable designs, has turned into a successful business concept that has become a force to be reckoned with in the fashion industry. Atlantic “Apara O Tlale” has officially entered the building… and making their way up the fashion ranks with each passing day.

A proudly South African premium Kasi brand, founded in 2019 by Hardley Matlwa-Seleka, the vision behind the brand was to explore the best quality clothing which would ultimately spark innovation and creativity with a local feel.

With a valuable touch of local flair, the brand offers premium styling, as well as quality and value to consumers nationwide, with a breadth of items including, men’s and women’s golfers, crew-necks, sweaters, sweater dresses, hoodies and hoodie dresses.

Atlantic “Apara O Tlale” is a 100% black-owned brand and a start-up retail establishment that proudly sells fashionable clothing for men and women between the age generations of 18-50 years As we get older, our fashion needs and style evolve and change. But that doesn’t mean that getting up and getting dressed needs to become a mundane task. Fashion should be an expression of your personality, an outburst of your mood, an example of your artistic expressions.

Age certainly shouldn’t be a factor in how you dress, but there is a difference between what you gravitated toward in your 20s versus in your 50s.

If you’re looking for some fresh outfit inspiration now that you’ve hit the big 5-0, we’ve got you covered as well. From polished, work-ready looks to wear-anywhere outfits that are undeniably polished, consider the question of what to wear in this next chapter officially solved.

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