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The industry body SAMAC was formed in the early 1970’s by a group of growers seeking to pool their resources in order to address their common problems and issues. SAMAC NPC was established in November 2018.

SAMAC is a dynamic organisation, funded by a statutory levy and voluntary membership contributions and directed by macadamia industry participants who have the orderly growth and development of the industry at heart.

Global contacts and cooperation have been further developed through the participation in the seven and eight International Macadamia Symposia that have taken place since its inception in 1999, of which three have been hosted in South Africa (1999, 2009 and 2015).

SAMAC is a member of the INC (The International Nut and Dried Fruit Council) where the industry has the opportunity to interact not only with international macadamia role players, but with various other key role players within the international nut trade.

Macadamia demand has outstripped supply for several years. Although macadamias are less than 2 % of the global nut basket, the exponential supply increase that is forecasted for the next five years could result in supply exceeding demand in the short term which has the potential to cause a price disruption. The World Macadamia Organisation (WMO) was established by South Africa and Australia in 2020, anticipating other countries to join.

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